Tuesday, March 24, 2009

The Future of Fashion is Ethical

Over the course of the last year or so, I’ve noticed an increasing amount of advertising that touts fashion apparel as organic; moving forward, it will also be "ethical." By definition, ethical fashion is "fashion that has been made, worn and passed on in a way that looks after people, animals, and the environment."

And it seems that there are several big names out there that are championing the cause. BBC is one of them, recently rolling out an online ethical fashion magazine titled "Thread." Being produced by BBC Learning, the online magazine is aimed at the 16 to 30 year-old crowd, because, as designer Katherine Hemnett cites, "young people are really interested in these issues."

What exactly qualifies as an "ethical fashion" issue? Everything from the environmental footprint created by clothing manufacturing and the impact of the fashion industry on human and animal rights to educating shoppers on why choosing ethical and organic makes a difference in the world’s future.

And of course, the celebrity crowd is already on the bandwagon too with supporters like Scarlett Johansson, Brad Pitt, and actress Lindsay Lohan who is reportedly collaborating with Visa to sing the praises of ethical fashion. In addition, the team will be launching a campaign that will give people an incentive for turning in unwanted designer fashions - the idea being that they can then go shopping for new, "ethical" fashion.

Speaking of shopping for ethical fashion, it does come with a sizable price tag in most cases. After all, we’re not talking about clothing that’s being pounded out by factory workers stuck under sewing machines for 14-hours a day, seven days a week. However, if you’re socially conscious, you’re probably going to be willing to open your wallet for it.

And it you need a little push in the right direction, even after watching the videos and reading about deplorable working conditions that are written about over at Thread, you can always shop offline at Oxfam.

The charity group, has just launched its first high-fashion boutique in Westbourne Grove, London to coincide with World Fair Trade Day. Selling a range of second hand designer items such as Prada and Gucci at bargain prices, it makes ethical fashion shopping easy on your budget.

Whether you’re in London or not, be sure to take advantage of BBC’s online fashion magazine. The site promises to "show you how to get the look you want in an eco-glam way through a unique mix of affordable fashion, exclusive videos, photo galleries, and thought-provoking features."

courtesy www.fashion-fox.com



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