Tuesday, August 18, 2009

Primark protestors urge us to choose ethical fashion NOT fast-fashion

By Bertie Bowen

More than 30 supporters of ethical fashion were at the opening of Primark’s new super store but with 250 crazed shoppers to contend with we hope their message did not fall on deaf ears. The group ‘Labour Behind The Label’ organised the demonstration and their aim was to educate consumers who buy into fast fashion culture and make them stop and think about who may be really paying the price. Affordable clothes are vital but most Primark shoppers are buying more than they need. According to Labour Behind The Label, high street stores such as Primark are exploiting workers and damaging the environment. Workers based in Bangladesh are reportedly paid the equivalent of seven pence an hour for hard labour. With emotive banners, leaflets and songs, protesters urged shoppers to choose ethical fashion instead.

You can buy fashion every week if you wish, but to be environmentally and ethically aware try to buy from second hand shops, vintage markets and, of course ethical fashion brands. Shopping in this way, you can make a long-lasting difference whilst ensuring you are individual and stylish.

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